ThreadPoint didn’t begin as a business plan. It began as a question:

What if buildings could think, speak, and teach?

For over a decade I’ve worked where physical infrastructure meets digital strategy. Yet it was always the invisible systems that held my attention: the threads of data, memory, and meaning that quietly shape how we live, learn, and build.

ThreadPoint is where those threads come to life.

Through ThreadPoint Foundation, we create story-led, inclusive learning experiences that help children understand the systems they can’t always see, from cloud storage to smart cities.

Through ThreadPoint Studio, we help organisations tell the stories of their own infrastructure, translating complexity into clarity and connection.

One creative ecosystem. Two ways to follow the thread.

Because every building has a thread.

Some tell stories. Others need structure.

At ThreadPoint, we honour both, shaping futures with clarity, creativity, and care.

— Willow Williams | MSc
Founder, ThreadPoint Studio & Foundation | Pioneer of Narrative Infrastructure™ Education
Global Head of Education | Women in BIM

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