ThreadPoint didn’t begin as a business plan. It arrived as a question:

What if buildings could think, speak, and teach?

For over a decade, I’ve worked at the intersection of physical infrastructure and digital strategy. Yet it was always the invisible systems that held my attention: the threads of data, memory, and meaning that quietly shape how we live, learn, and build.

ThreadPoint is where those threads come to life.

It’s a studio of two halves:

ThreadPoint Foundation creates story-led, cognitively inclusive learning experiences that help children understand the world around them, especially the systems they can’t always see, like cloud storage, digital twins, and city infrastructure. Through narrative infrastructure education, we transform complex systems into accessible stories.

ThreadPoint Studio offers strategic storytelling, systems insight, and digital clarity for project teams across the built and digital environment. We help organisations communicate complex infrastructure through clear, compelling narratives.

One creative ecosystem. Two ways to follow the thread.

Whether you’re discovering your first digital model or delivering your fiftieth, the future of the built environment deserves systems that remember their human purpose—and young minds who can imagine what comes next.

Every building has a thread.

Some tell stories. Others need structure.

At ThreadPoint, we honour both.

Because when we follow the thread—through stories, data, or dreams—we don’t just build.

We shape futures with clarity, creativity, and care.

— Willow Williams | MSc
Founder, ThreadPoint Studio | Pioneer of Narrative Infrastructure Education
Global Education Lead | Women in BIM

Have a thread you'd like to follow together? I'd love to hear from you.

The thread begins with a story — and mine started long before ThreadPoint. Explore My Bio

Curious about why I started the ThreadPoint Foundation? Explore Our Mission